The use of models in an ad is absolutely necessary to put out to tender to highlight the image of the product. During this time, the models used most beautiful women. Not only beautiful women are shown how the advertising model, there are male models, children, families and animals in an ad. But the percentage is low, compared with fewer products beautiful women as models for their ads.
Women use the models in advertising is now very common. Without seeing what products are advertised, which makes the use of the product and the target consumer of the product, the entire model with women. The models shown are the same in a physical, beautiful, slim and sexy.
The use of female models in advertisements initially limited only to alcohol and toys for adults. But today you can find almost any product that the use of female role models, even for products not on the needs of women in context. From an ad for shaving, electronic instruments to Shampoo Car aftershave with female models.
According to activists of the rights of women, the use of female models in an ad has even exploitation of women. Since only one object is used as a sweetener. But it was a reality. We can see all the ads, the women’s models are used, then we will see how these models and elegant dress with a provocative style, the sexy and seductive, then the product will be displayed. Why is it always so? By their appearance and style, as it easier to win and attract consumers who see, in this case men, so that no convincing words, the products that consumers can be encouraged by models.
Try with the number of ads that compare to the male as a model. It can be a tenth of the amount of advertising, the women’s models are used. Even for products that target consumers are men. The largest consumer of Internet users were men, many of us have found ads with female models with a seductive and provocative poses. And the product is successful in the market. It is difficult to judge, why can effectivelly. Is it because their products or because their model poses and looks that they have a successful advertising.
As the product itself actually operating models has no advantage, since women models the message can be transmitted from the device to hide. Because buyers are smart in terms of product selection, or simply to enjoy the ads. Women in the wrong product will only be a joke. In this case, women can only be enjoyed only by their physical appearance, but if their products can be bought, not necessarily. In addition, consumers may have lost concentration and focus only on the models, so marginalized that the focus for the promotion of products. The ads on the Internet for many people, which means not just that the product is also desirable or necessary.
But when the use of female models, the products that were to cover the beauty of women highlight, it is absolutely necessary. As ads for beauty soap, make-up tools, perfume, health drinks, etc. For example, Lux soap, bath products even have exclusive contracts with artists, selected by specific requirements. Olay product announcements, including the use of international artists such as a star of the ads.
The need is to worry, as the impact of the exploitation of women created in the advertising. On the one hand, women have really speak for themselves and place or work. Of course, if the product and the media in line with the image of women who really want to find selected. But on the other side so that an unhealthy obsession for other women to come and be a spectator. Obsession is the path has the same look that it be an advertising model, because the image is generated advertising model is an attractive woman and favored by men.
Mijas is advertising a tool that can motivate and convincing, so that a profound effect on the minds of the audience and played an important role in shaping the culture and attitudes. These companies have a moral responsibility in society. How can ads that do not set the women equality with the model making thing, it’s not just a picture of reality.